Entain launches 100th UK Digi-Hub
Entain has recently opened its 100th Digi-Hub retail location in the United Kingdom.
This announcement marks a landmark achievement in the operator’s goal to reach 200 active Digi-Hubs at the start of 2025. Having first trialed the concept of the Digi-Hub back in 2019, Entain’s unique wagering shop type has gained popularity quite quickly and has had over 10 million wagers put through it ever since.
Digi-Hubs are unique retail wagering establishments that feature more digital add-ons in comparison to their traditional counterparts. Entain transforms its regular land-based betting shops by installing leading wagering terminals and lots of interactive screens that let bettors experience the pastime in a unique and more engaging way.
The Strategy Director of Entain’s British retail operations, Will Thorp, commented:
“We are excited to have reached this milestone with the opening of our 100th Digi-Hub. As it is our aim to continue standing out from the competition with our unique connected experiences, this achievement is quite important for us. We are looking forward to launching more Digi-Hubs in the near future to achieve our goal of having 200 of them deployed in the United Kingdom by the start of 2025.”
This achievement comes at a time of rapid growth for the British retail gambling and sports betting industry as the sector recovered from pandemic-induced restrictions and accelerated its expansion last year. Entain experienced an over 50% increase in revenue generated from its British land-based wagering shops in 2022, further evidencing a healthy period for the vertical.