Everton FC expands its Asian presence with i8.Bet
Under the terms of the deal:
- i8.Bet will showcase its advertising throughout Everton’s Goodison Park during games and on the team’s Asian digital networks.
- i8.Bet will also get promotional exposure to images of the Everton team.
With the collaboration, the club will be enhancing its presence in Asian commercial markets, moving towards Everton’s worldwide expansion plan.
Everton, who had previously signed an agreement with SportPesa in 2020, terminated their shirt-sponsorship deal “after a complete assessment of the club’s commercial strategy per its vision and future expansion objectives.”
Darren Wang, i8. BET’s chief marketing officer went on to say:
“In keeping with our worldwide catchphrase of ‘Choose the Best,’ we are thrilled to be mainly working with a legendary Premier League team like Everton Football Club on a handful of advanced and interesting projects and promotions in core brand territories in assistance of our continuous brand growth and establishing trust efforts.”
The agreement comes with the growing concern over what the future holds for gambling advertising in football.
Gambling With Lives, a gambling harm charity, initiated a campaign called “Big Step.” The movement’s purpose is to eliminate betting advertising and sponsorship from sports in general.
Football league teams such as Forest Green Rovers and Swansea City have backed the effort. Bolton Wanderers, an English football club in the third tier, has likewise committed not to get into commercial partnerships with gambling organizations and discontinue on-site betting at their stadium.
Earlier, the charity organization also started Football Supporters Against Gambling Ads, a lobbying group against gambling advertisements.