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Experience, licenses, partnerships: iGaming brand reputation
Affiliates usually want to work with iGaming brands they can trust and build a long-term partnership with. Before joining a program, they look for more than just the commission rates and consider factors like the brand’s reputation, experience in different markets, customer support quality, licensing, and relationships within the industry. A strong and reliable operator gives affiliates more confidence when investing time and resources into promotion.
Global experience and regional flexibility importance
Trust is one of the biggest factors that determines whether players stay with an iGaming brand and whether affiliates feel confident promoting it. A strong reputation comes not only from compliance and licensing but also from how easy and convenient the platform is to use. Leading operators understand the importance of adapting to different markets by offering local languages, familiar payment methods, and solutions that match player expectations.
For affiliates, working with a globally recognized brand can make a significant difference. A platform with an established presence and loyal audience is often easier to promote, as players are more likely to trust a name they already know. This trust can lead to stronger engagement, higher registration rates, and better conversion from first-time visitors into depositing customers.
A good example of this approach is 1xBet. Operating since 2007, the brand has built an international presence while maintaining a focus on regional needs. Its platform supports 73 languages and attracts more than 10 million visitors each month from markets around the world, showing the impact of combining global reach with local adaptation.
Shift from international licenses to local regulation
In the early days of iGaming, operators mainly relied on international licenses, with Curaçao becoming one of the most popular licensing jurisdictions. This approach began to change in the 2010s as regulated markets started appearing across Europe.
As local regulations developed, operators began obtaining regional licenses alongside their international ones. This shift created a more transparent industry: governments benefited from licensing fees and taxes, players gained access to safer platforms, and brands and affiliates received clearer rules for long-term growth.
1xBet was among the operators that embraced local licensing early, securing approvals in markets such as Spain, Ireland, Serbia, Brazil, and Nigeria. Today, the brand holds 35 licenses across Europe, Latin America, and Africa, supporting its global expansion strategy.
Sports partnership as an element of a reputation strategy
To attract the attention of their target audience, operators run promotional campaigns, interactive activities, and various initiatives. Partnerships with well-known athletes and sports organizations help take these efforts further by increasing brand visibility and strengthening player trust. For many leading iGaming brands, working with global sports figures has become an important part of building an international presence.
1xBet has developed one of the most extensive partnership portfolios in the industry. The brand works with major names such as FC Barcelona, Paris Saint-Germain, Italy’s Serie A, FIBA, Volleyball World, CAF, the Billie Jean King Cup, and leading esports organizations including The MongolZ, 9z, and MIBR. Its ambassador lineup features recognized figures like Conor McGregor, Carlos Prates, Jiří Procházka, and James Banks.
With a strong global presence, multiple licenses across a range of markets, and partnerships with major sports brands, 1xBet offers affiliates a trusted platform to promote. Through the 1xPartners program, launched in 2016, more than 500,000 affiliates across 150 countries have access to RevShare, CPA, and Hybrid models, along with a wide range of ready-to-use marketing materials.
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