FanDuel expands Genius Sports contract for NFL offerings
The newly expanded collaboration will be predominantly focused on the addition of the development firm’s BetVision service, which will be used by the operator to provide its players with leading live wagering opportunities for NFL matches. The solution will include real-time statistics, odds, and on-screen graphical elements, all of which will enhance the wagering experience for the matches of the NFL.
This collaboration will also enable FanDuel to implement a number of BetVision’s other elements and features in the future, such as built-in odds, in-play wagering alerts, the ability for players to place wagers while watching the game through the integrated video player, and many others.
The streaming offering will particularly enhance the wagering experiences of bettors who use mobile devices to enjoy the pastime, providing them with the ability to watch live NFL matches directly in the operator’s official applications.
BetVision was originally introduced a few months ago in September, since which it has been demonstrated to be an effective way of increasing player engagement rates, along with the number of in-play wagers, providing betting and sports fans with enhanced experiences.