FanDuel has introduced its sports prediction markets platform, FanDuel Predicts, nationwide, adding 13 new states where sports-related event contracts will be available.
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FanDuel introduces “Play with a Plan” RG campaign
FanDuel has launched its new responsible gaming initiative called “Play with a Plan,” which pushes players to make informed decisions about gambling activities.
The campaign is rolling out across all FanDuel products and uses behavioral research combined with existing responsible gaming tools to improve proactive planning and self-reflection.
The new campaign will build on FanDuel’s Responsible Gaming program, which showed a 41% increase in RG tool usage in 2025, as well as parent company Flutter’s Positive Impact Plan.
“Play with a Plan” will represent responsible gaming as a standard habit equal to everyday safety practices. The initiative focuses on helping users manage their play and simultaneously strengthening consumer protections across the regulated online sports betting market.
Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel, said:
“This refreshed platform was purposeful and reflects the research we’ve done to rethink how responsible gaming is communicated most effectively to consumers. These insights shaped everything from the development of our messaging to ongoing innovation across our tools. FanDuel remains focused on making responsible gaming more intuitive and inviting for customers.”
Different RG tools are included as part of the initiative, such as My Spend, Loss Limits, and Deposit Alerts. Additionally, FanDuel’s Real-Time Check-In feature, which uses machine learning to manage player spending in real time, is being highlighted as well.
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