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FIFA removes gambling sponsors from 2026 World Cup stadiums
The Fédération Internationale de Football Association (FIFA) has announced that all gambling sponsors and their ads will be removed from the 2026 World Cup stadiums in an effort to enforce its “clean venue” policy.
According to FIFA’s policy, all logos and ads of brands that aren’t connected to the association will be removed from the stadiums, which means that 10 of the 11 locations will be renamed during the 2026 World Cup. Hard Rock Stadium in Florida will be named Miami Stadium, while the AT&T Stadium in Arlington will be called Dallas Stadium. The only exception is the Mercedes-Benz Stadium in Atlanta, which will remain with the same name because technical problems prevent the full removal of the logo.
Multiple stadiums have collaboration deals with operators like DraftKings, BetMGM, FanDuel, and Caesars, with agreements involving ads, branding on screens, and lounges, but all types of such sponsorships will be removed to comply with FIFA’s standards.
The change is part of FIFA’s zero tolerance for unrelated companies and protection measures for its own sponsors.
FIFA has also reminded its members about its ban on gambling ads on referee shirts and in VAR, VOR, and RRA areas.
Although operators will not be able to take advantage of sponsorship opportunities, estimates suggest that between $3 and $4 billion will be placed in bets during the 2026 World Cup.
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