Finland council questions impact of new gambling legislation
Finland’s council, Lainsäädännön arviointineuvosto, has raised concerns about the potential increase in gambling harms under the country’s new gambling legislation.
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Finland moves to end gambling monopoly by 2027
The Finnish government has introduced a bill to end Veikkaus’ monopoly on iGaming by late 2026, opening the way for international companies to operate under a new licensing system.
Right now, half of Finland’s gambling revenue goes to foreign operators, often unregulated. By opening the market, the government hopes to bring this money back into Finland, increase tax revenue, and better protect players. The plan is to allow private gambling companies to apply for licenses in early 2026, with operations starting in 2027.
A new regulatory authority will oversee the industry to ensure compliance with Finnish laws. However, while iGaming is set to gain independence, Veikkaus will still control lotteries, scratch cards, and casino gaming.
Licensed operators will have to follow strict advertising rules:
- No influencer promotions
- No outdoor ads for online slots
- No gambling ads near schools
However, sports sponsorships will still be allowed.
The bill is now in Parliament, where it will face months of debate. Some experts warn that increased gambling advertising could lead to more addiction issues. One hot topic is horse race betting. Lawmakers are debating whether to include it in the open market.
If approved, Finland will enter a new gambling era, aiming for a balance between economic benefits and responsible gaming.
FAQs
Is gambling legal in Finland?
Gambling in Finland is legal and regulated by the law.
What is the legal gambling age in Finland?
The legal gambling age in Finland is 18 years.
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