Flutter to invest in RGC’s research program
Flutter is investing in Canada’s Responsible Gambling Council which will do advertising and marketing research for stakeholders in North America.
A unit of CABP will lead the research, their job is to study policies, standards and more for the gambling industry in the region.
“It is a great opportunity to offer exciting leadership in the business. Thanks to the project we are able to take the important steps to create connections among best and better practice in a critical region. Leading progress is essential for the strategy of Play Well and our company is happy to cooperate with RGC in this research.”
commented G. Sweny, Regulatory Affairs’ vice president.
The program is going to study proof and do study to offer a successful guide for developing marketing and advertising.
Additionally, the CABP team gains deeper understanding from both regulators and operators to help acknowledge chances for a development.
The RGC keeps its long-lasting plan of creating a high quality gambling frame in Ontario.
“With the research program we are able to make modifications in both the standards of region’s marketing and advertising, and the capability to greatly influence the threat reduction attempt of jurisdictions globally. The program is going to showcase the change that is happening in the business, and we can have an effect on consumers and the industry.”
added S. White, RGC’s chief executive officer.