Former Gucci executive Selena Kalvaria joins Fanatics

Former Gucci executive Selena Kalvaria joins Fanatics

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Former Gucci executive Selena Kalvaria joins Fanatics

After serving in a similar role for three years at the Italian fashion giant Gucci, Selena Kalvaria recently joined Fanatics Betting & Gaming, trading in couture for bets.

Following three years in a similar role at the Italian fashion house Gucci, Selena Kalvaria recently joined Fanatics Betting & Gaming, trading in couture for bets. Prior to this, Kalvaria was Gucci’s Americas business’s senior vice president of brand and client engagement. She only joined Fanatics’ betting division last month. She started her career at Credit Suisse as an associate in the division of international equities trading in 2008.

Kalvaria joins Fanatics at the right moment. The privately held company, which established its name in sports apparel and merchandise, is a recent addition to the realms of US iGaming and sports betting. While the corporation, which was valued at $31 billion in private markets last year, has strong financial resources and widespread brand recognition because of its ubiquitous “officially licensed everything” motto, it has struggled to obtain significant market share in the states where it allows betting. 

The former Gucci employee joined Fanatics Betting & Gaming at a moment when statistics show an increase in female sports gambling, especially in women’s sports. Sportsbook owners have historically overlooked women, although this is beginning to change as a result of the growing popularity of women’s college sports and the WNBA.

Kalvaria said:

“There’s a huge intersection between female athletes and sports and fashion, and we have a huge commerce business.”

It remains to be seen, though, if adding a female executive is the best approach to draw in more female gamblers and encourage them to place their wagers with Fanatics.

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