GambleAware updates ‘Tap Out’ safer gambling campaign
GambleAware has released an updated version of its safer gambling campaign ‘Tap Out’, as it stresses in the importance of rethinking one’s gambling habits and choices.
Since the third quarter of last year, Tap Out has been GambleAware’s main campaign locally, spreading awareness on the dangers of impulsive gambling. This campaign is a part of the larger ‘Bet Regret’ campaign, and the charity has stated that Tap Out did reach impressive levels of engagement within the target crowd.
GambleAware further detailed:
“Research conducted by Ipsos MORI showed that campaign recognition was 63% amongst the target audience of younger male sports bettors, rising to 77% amongst those in the highest risk group. 34% of the campaign audience now say they try to close or “tap out” of their betting app and pause before deciding whether to place a bet.”
GambleAware’s main focus now has been on customizing its messaging within these campaigns, and adding in testimonial videos showcasing former gamblers explaining the reasons behind why they decided to stop, or in this case, ‘tap out’.
Josh Denzel, popular influencer on social media, and Ambassador of Bet Regret David James will be the ones providing new content to the campaign as well as explaining their thoughts and opinions on conquering gambling problems and impulsive behaviours.
GambleAware underlines that Tap Out’s new messaging focuses on the new objectives of its Bet Regret campaign, in which the charity seeks to ‘increase the number of bettors taking steps to cut down their gambling by using specific moderation techniques and aids’.
Furthermore, GambleAware highlights the fact that the campaign’s current message aims to:
“Increase the number of bettors taking steps to cut down their gambling by using specific moderation techniques and aids.”