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Genius Sports makes a debut contract with Benfica F.C.
Genius Sports is cooperating with Portugal’s football club Benfica to live-stream their games and to cover tracking data.
Though this is their 1st contract, Genius Sports has a history in Portugal by partnering with top football divisions.
Via Second Spectrum, betting data specialist will support the team with new technologies. They will also live-stream all of the games. Their television broadcast will be on Benfica play and Benfica TV and will engage the international audience.
Everyone at the team – players, coaches and the business partners will be given all the data and statistics:
- Player and Shot speeds
- Expected goals
- Pressing metrics
Coaches will have the tactical videos using AI-driven analytics, which will assist them to boost player’s skills.
“We are happy about the fact that from now on we can depend on the data which Genius Sports will give us. The high quality system will support us to improve our performance.”
commented N. Maricio, who is the head of Benfica’s Performance Analysis.
“As a highly respected football team in Europe, Benfica is very much fan focused. This new deal will give them a chance to innovate the fan’s experience.”
added P. Haunt, Executive Director of Second Spectrum.