Casino Guru shortlisted for 2 EGR Operator Awards
Casino Guru is shortlisted for the EGR Operator Awards in 2 categories: Affiliate of the Year and Casino Affiliate.The EGR B2B Awards reward and celebrate the best...
GeoComply backs successful acquisition of Betting Hero
Betting Hero has been successfully acquired by Hero Group, with the support of GeoComply.
This announcement follows Betting Hero’s 2024 award for Casino Affiliate of the Year at the SBC Awards. Founded in July 2018 by Jai Maw and Jeremy Jakary, Betting Hero is the oldest operator partner focused on customers, specifically on their activation, retention, and sports betting in the US. With its 400 professionals on board, the partner is into delivering more excitement to new bettors and value to operators while excelling in face-to-face player engagement at casinos and bars.
Co-Founder and President of Betting Hero, Jai Maw, said:
“When PASPA was repealed in 2018, Jeremy and I had a vision of helping more people safely learn how to enjoy the incredible digital experience offered by our customers. Six years later, we’ve activated over 500,000 players across the nation, and with the GeoComply relationship, we have the firepower to offer more to the industry and our customers. GeoComply and Betting Hero see the world in a similar way, and we’re excited to have their backing to scale through our next growth phase of Betting Hero.”
William Zeralsky, Vice President of Marketing Strategy & Performance at PENN Entertainment commented on the news:
“As a leading operator in the hyper-competitive North American digital markets, PENN Entertainment relies on the Betting Hero Research division as a trusted partner, delivering timely, relevant, and actionable information that accelerates our digital transformation. Their insights are invaluable.”
This new ownership, supported by GeoComply gives a solid foundation to BetHero to confidently step into its next phase of growth. Created for the complex US market, GeoComply has been the go-to option for top online gaming operators and regulators for over a decade. Being an expert at preventing fraud, it handles over a billion transactions each month. GeoComply has already been working with industry-famous companies, including Akamai, Nextdoor, BBC, BetMGM, DraftKings, FanDuel, and Luno.
Anna Sainsbury, CEO of GeoComply expressed her excitement:
“GeoComply shares Jai and Jeremy’s vision to deliver the very best player experience for our industry. While digital analytics alone can offer great insights, they lack the in-person experience for operators to see, hear, and learn from real customer interactions. Betting Hero bridges that gap by delivering exceptional real-world UX insights. We experienced that firsthand ourselves as customers of their Research division, and now we’re excited to support Betting Hero in using that expertise to drive even greater growth.”
This partnership marks an exciting new chapter for both Betting Hero and GeoComply.
Share:
AskGamblers donates €100K to HISBAS
Due to its Charity Night event, ASKGamblers will donate €100,000 to the Serbian Children’s Health Organization.Ask Gamblers is a popular online platform that focuses on...
