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GiG and Rootz sign an agreement for GiG Comply
Gaming Innovation Group Inc. (GiG), has stricken a deal with Malta-based gaming company Rootz Limited for GiG Comply, its marketing compliance tool.
GiG’s automated marketing compliance tool is able to be customized so it can cover market-specific legislation and advertising standards and regulations. This gives operators the ability to make sure that affiliates are aligned with their brand as well as the responsible gaming requirements.
The self-serve solution goes through thousands of web pages for content that includes iGaming code red words, links and regulatory requirements across many different jurisdictions.
Jonas Warrer, managing director of GiG Media, commented on the announcement saying: “We are happy to have partnered with Rootz and look forward to supporting them with their marketing compliance strategy. GiG Comply will help to ensure that Rootz remains proactive and will enable them to stay in control of their affiliate marketing, safeguarding their licence.”
Furthermore, GiG’s compliance solution will ensure that Rootz stays in full control of all their marketing campaigns, remaining one step ahead when it comes to meeting regulation requirements and recognising potential breaches.
Matti Metsola, chief legal & compliance officer of Rootz Limited, stated: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”
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