GiG Media rebrands to Gentoo Media after spinning off from Gaming Innovation Group

GiG Media rebrands to Gentoo Media after spinning off from Gaming Innovation Group

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GiG Media rebrands to Gentoo Media after spinning off from Gaming Innovation Group

Today, June 18th, marks the day of the official launch of GiG Media’s rebrand to Gentoo Media, following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook. 

GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that they present their new independent brand, Gentoo Media. 

The company will from now on be trademarked under Gentoo Media and will operate under the name Gentoo. 

What to expect moving forward?

Whilst introducing their new company name, along with their new logo and visual identity they ensure that “Gentoo remains the same great affiliate, with the same great people, and the same great brands that they have become recognized for.”

The rebrand marks a significant milestone in the company’s history in becoming a stand-alone business in the second half of 2024*, continuing its track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter. 

Back in February 2023, Gaming Innovation Group Inc. made the decision to spin off GiG Media, leading to GiG splitting its B2B and affiliate divisions. Gentoo will continue to focus on their unwavering commitment to deliver superior results, growth, and sustainable long-term partnerships, ensuring their partners that with Gentoo, you get more.

gentoo media

Why Gentoo?

Their new company name Gentoo Media pays tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolizes the next generation of the company’s legacy, opening a new chapter while continuing its path as a market-leading affiliate, shaping the future of affiliation.

Jonas Warrer, the CEO of Gentoo, discusses the rebrand below:

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.”

Mikael Harstad, Chairman of the Board said:

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” 


Visit the official Gentoo website to find out more.

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