GiG powers Betsson’s Inkabet in Peru with platform deal
Today, on July 18, 2024, GiG, Gaming Innovation Group Inc., has announced a partnership with Betsson’s Peruvian Inkabet brand expansion into emerging regulated markets, through which it will supply the prize-winning platform that it has received awards for.
By entering this agreement Betsson strengthens its relationship with GiG as Inkabet migrates to GIG’s new technology. The deal will then extend to operational brands in eight European and Latin American countries—with an option for more expansion.
Betsson has found in GiG an important ally that has helped it grow in strictly regulated markets.
This year, GiG also raised its business relationship bar with Betway, Casumo, Bplay as well as GoldenPark After the approval of iGaming and sports betting regulations which was done in October 2023, Betsson company managed to get licenses for Inkabet Company of Peru.
James Coxon, Chief Operating Officer at GiG said:
“This partnership marks another milestone in our journey together with Betsson, spanning across multiple regulated markets. At GiG, we pride ourselves on fostering successful long-term partnerships, and Betsson’s trust in our capabilities is a testament to that. With our extensive experience in Latin America and our cutting-edge technology, we’re confident that on GiG’s technology, Inkabet will drive exponential growth in Peru’s burgeoning iGaming market.”
The Chief Commercial Officer at Betsson Group, Ronni Hartvig, said:
“We are excited to strengthen our partnership with GiG through the launch of Inkabet on their platform. This collaboration aligns perfectly with our strategic goals and commitment to providing top-tier gaming experiences in regulated markets. With GiG’s proven technology and deep expertise in Latin America, we are confident that Inkabet will achieve significant growth and success in Peru’s newly regulated iGaminglandscape. We look forward to continuing our joint efforts in delivering exceptional value to our customers across the region.”
The Latin American market know-how of GiG as well as its cutting-edge technologies is what will make Inkabet successful here in Peru.