GiG renews partnership with Bet365
GiG (Gaming Innovation Group Inc.) has announced the extension of its partnership with Bet365, the popular operator. The deal is for the supply of the company’s self-serve marketing compliance screening tool called GiG Comply, which has been making waves in the industry since its release.
The self-serve solution goes through web pages in search of content that may incorporate iGaming code red words, links and regulatory requirements all over many different jurisdictions. GiG’s automated marketing compliance tool is able to be customized so it can cover market-specific legislation and advertising standards and regulations. This provides operators with the ability to make sure that affiliates are aligned with their brand as well as the responsible gaming requirements.
Thanks to this tool, Bet365 will keep creating compliance checks and remain in control of their affiliate marketing, while staying in line with all of the responsible gaming requirements.
In a comment on the news, Jonas Warrer, managing director of GiG Media, said:
As one of the leaders in the industry, it makes us extremely proud that Bet365 has decided to continue its relationship with GiG. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.
A Bet365 spokesperson also stated:
We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.