In a notice posted on October 7, 2026, Google said it would change the policy to ban the advertisement of prediction markets contracts in the state, with the restriction taking effect the same day. The notice didn’t give a reason or explain what counts as a related product.
Google shared:
“In October 2026, Google will update our Prediction markets policy in the United States to prohibit the advertisement of prediction markets contracts and related products ads in Connecticut. Consequently, advertising of prediction markets and related products in Connecticut is prohibited effective October 7, 2026.”
Connecticut joins Nevada, Ohio, Michigan, and New York. Nevada had been dropped from the list of eligible states by February 10 without a separate notice; Ohio was excluded on June 2, and Michigan and New York followed on July 13.
Google began accepting prediction market ads in the U.S. on January 21, limited to federally regulated companies. Under the rules, advertisers were required to be either a CFTC-designated contract market or a brokerage authorized by the NFA to offer access to one, and needed Google certification for each location they targeted.
The change comes about a month after Connecticut’s Department of Consumer Protection told nine platforms to stop advertising, offering, or promoting sports event contracts.
