Google and Apple face lawsuit over illegal gambling apps
Two of the most famous tech giants in the world, Google and Apple, have received a legal lawsuit in New Jersey for their involvement in distributing illegal casino apps.
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Google tightens ad rules for iGaming operators
The world’s biggest search engine, Google, has announced a new update on the “sensitive interest category” to restrict the personalization of ads related to gambling, including online and offline gambling together with casino-based games, even if no money is exchanged.
This new update bans tailoring ads for gambling-related content. In order to run ads, gaming companies must meet 10 requirements, including compliance with state laws, no targeting of younger age groups, exclusion from Google’s “Designed for Families” program, and providing information about responsible gambling.
Google announced:
“The gambling sensitive interest category will be updated to prohibit personalization for: ‘Gambling, including online and offline gambling; online gambling-related information; online non-casino games played for money or prizes; and online casino-based games, regardless of whether money is exchanged, unless you are using Google App campaigns to promote a social casino gaming app to app users.”
The new update will go into effect soon, on December 4.
Social casinos out of Google’s target
As long as social casinos differ from traditional gambling by offering free-to-play options and no real money rewards, they will remain unaffected by this update. However, some social casino operators have faced regulatory issues for misleading players with in-app purchases for digital tokens that seemed exchangeable for real money, though they are not.
Google’s policy for the gambling sector
Google is constantly updating its strict ad policy for gaming companies to make sure that the risk of gambling harm remains as minimal as possible. In case of policy violation, Google will send warnings to operators of a seven-day notice. Google’s ad platform has a vital role for gaming companies, and violations can significantly impact their ability to reach audiences. Next to restrictions, Google allowed ads from licensed daily fantasy sports and lottery services in 30 states.
Google updates its Gambling and games policy in Germany
Starting from September 25, 2024, only gambling operators and brokers licensed by GGL will be able to apply for advertising license certification.Despite being legal,...
