Brazil enforces geolocation systems for state lotteries
The Federal Supreme Court of Brazil made a decision against the Rio de Janeiro State Lottery (Loterj) in a case about geolocation systems for online betting platforms.The...
Google tightens gambling advertisements policy in Brazil
The world’s biggest search engine, Google, has announced a new major update on the gambling advertisement policies in Brazil.
Starting January 1, 2025, with the debut of the licensed gambling market in Brazil, only licensed gambling and betting operators will be allowed to run ads on Google. In order to continue to run ads on Google, operators must provide a valid license from the Ministry of Finance. Those with provisional or pending licenses will need to update their documentation to meet the new requirements.
The policy aims to reduce illegal activities by limiting ad access to licensed operators, offering opportunities for transparent, competitive businesses. However, smaller companies may face challenges meeting the stricter licensing requirements.
Moreover, with the new update, Google will require gambling ads to include responsible gambling messages and links to support services, enhancing consumer protection. This aligns with global trends of tighter regulation in the digital advertising market, with similar policies already in place in Europe and the US. Google is constantly updating its strict ad policy for gaming companies to make sure that the risk of gambling harm remains as minimal as possible.
FAQs
Is gambling legal in Brazil?
Many forms of land-based gambling are illegal in Brazil.
What is the legal gambling age in Brazil?
The legal gambling age in Brazil is 18.
Brazil issues 71 online gambling licenses ahead of 2025
Brazil's Secretariat of Prizes and Bets, SPA, announced the approval of 71 companies for federal online gambling licenses.Ahead of the debut of the regulated betting...
