Groupe Partouche to expand into Belgium with Betsson
The two gambling operators will be joining forces and combining their expertise in the industry to launch a brand new online gambling website in the Belgian regulated market. The new operation will be making use of the Middelkerke brand, which is owned by the French operator.
Groupe Partouche already has a Belgian gambling license for land-based establishments, which the company will be expanding to allow for its upcoming online brand in collaboration with Betsson. The new gambling website is estimated to go live sometime in the second half of the year.
The French operator has a portfolio of numerous retail gambling establishments across various European jurisdictions, like Switzerland, Belgium, and France, utilizing its many popular gambling brands. This latest collaboration will be expanding its online presence to Belgium, allowing the operator to grow in the iGaming industry.
At the end of last month, Betsson Group extended its contract with the Lithuanian Basketball Federation, allowing one of its operating brands, Betsafe, to continue sponsoring the sports organization and its tournaments. You can read more about the contract extension here.