Hamza Afifi announced as new Soft2Bet PR Director
Soft2Bet has announced that former SiGMA Group Head of Sales, Hamza Afifi, has been chosen as the company’s new PR Director.
In the new position, Afifi will be in charge of promoting the company’s portfolio of brands. This portfolio includes many popular brands such as the newly-launched Betinia, and Winota, which is a casino inspired by cabaret styles.
Boris Chaikin, Soft2Bet CEO, stated in a comment on the news:
“A warm welcome to Hamza Afifi, who we are thrilled to name as our new PR Director. Having enjoyed tremendous success at a range of highly regarded companies in our industry and beyond, Hamza will apply his impressive skills and experience to the promotion of our award-winning offering, and we are delighted to have him on board.”
Soft2Bet said that Afifi was appointed thanks to his extensive knowledge and experience, since he has been in many roles such as communications and sales manager in various industries.
The newly-appointed Hamza Afifi expressed his joy saying:
“From both a professional and personal perspective, joining such a widely respected company as Soft2Bet is a fantastic step for me. Our agenda for the year ahead is jam-packed with exciting brand launches and high-profile commercial partnerships, and I look forward to helping the team maintain the strong momentum we have generated so far.”