Hard Rock International unveils venture into the iGaming industry

Hard Rock International unveils venture into the iGaming industry

Posted by: AffPapa

Seminole Gaming and Hard Rock International have announced their new joint venture related to iGaming and sports betting.

This new joint venture, titled Hard Rock Digital, will be utilizing the casino operator’s massive database as an advantage to help offer their services, which include interactive online gaming and sports betting. The Hard Rock Digital will be “fully capitalized by Seminole Gaming, Hard Rock International and its partners, providing full financial backing for this new joint venture.”

Currently, the casino operator has casinos in a total of five states that legalized sports betting, and they are: Nevada, New Jersey, Illinois, Iowa and Mississippi. Out of all these mentioned states, Mississippi is the only one who does not allow mobile betting.

The team making up Hard Rock Digital will be composed of four highly experienced and successful people in the gaming industry. The Stars Group ex-CEO, Rafi Ashkenazi, will be serving as chairman of the joint venture. Marlon Goldstein, who is also a former employee at the Stars Group, will assume the role of CEO and former head of US operations of Star Groups, Matt Primeaux, will serve as president of Hard Rock Digital. Lastly, Hard Rock International chairman – Jim Allen, will serve as Hard Rock Digital’s chairman.

Marlon Goldstein expressed his delight by saying:

“We are honored to join forces with Hard Rock International on this new venture, Hard Rock International is consistently at the forefront of innovation and vision in the gaming industry and the ‘Hard Rock’ gaming, hospitality and entertainment venues are iconic worldwide.  We look forward to providing an authentic, digital experience for Hard Rock’s global fan base within a comprehensive, omni-channel offering.”

Hard Rock International is one of the most established companies in the world, with a huge number of restaurants and entertainment venues all across 76 countries. The company will surely have a huge impact on the industry, bringing the Hard Rock vibe to the wondrous world of sports betting.

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