The company said the update shows its ongoing transformation since Apollo’s acquisition and merger of IGT with Everi back in 2025, which brought changes to its executive leadership team. IGT described the new look as more than a corporate refresh, framing it as part of the company’s next phase as its leadership and business strategy continue to change. The identity is built around three ideas: fluid, frictionless, and magnetic, meant to show how IGT wants to design connected experiences for both players and casino operators, with content built to hold player attention while helping operators run things more smoothly.
IGT CEO Hector Fernandez commented:
“At G2E, our customers will see and feel the IGT transformation story in motion. Our new brand identity signals who we are becoming and how our culture, capabilities and content are propelling us forward. We are providing operators with a fluid and frictionless, connected ecosystem with magnetic content that will excite players and drive performance.”
Fernandez had previously said his goal was to bring IGT back to its former standing in the gaming industry, and this rebrand is being presented as part of that push.
