IMG Arena and DFB are prolonging the ongoing contract

IMG Arena and DFB are prolonging the ongoing contract

Added:
IMG Arena and DFB are prolonging the ongoing contract

IMG Arena is partnering with the German Football Association by signing a long term deal with them. 

Based on the contract, IMG Arena is going to distribute data, streaming and fan engagement content to different sportsbook operators․ 

For the 2022/23 season the distributor is officially going to stream and fast-path data of all the sixty-three games of DFB-Pokal – a German football cup tournament, which is being held every year and features sixty-four teams, including all clubs from Germany’s top leagues Bundesliga and the 2. Bundesliga.

IMG Arena stated that this recent contract with DFB is a data-driven contract, and it already has existing agreements with other well-known football tournaments such as։ 

  • 3. Liga –  third division football league in Germany
  • FLYERALARM Frauen-Bundesliga – top level of league competition for women’s association football in Germany
  • European Leagues

“We are honored to prolong our agreement with a federation that is among the respected ones in the sport industry. The DFB-Pokal is a thrilling football tournament and it is going to fit perfectly in our portfolio.”

commented M. Wrigley, Senior Director of Rights of IMG Arena․ 

“IMG Arena is known as a leading sport data contributor in sports, and we are thrilled to work with them. Both with their modern technology and global accessibility we are going to bring new involvement to the competition and expand its audience.”

stated Dr H. Blask, DFB’s MD of Marketing and Sales.

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