Incentive Games signs Kenyan iGaming deal with Betsson
iGaming operator Betsson has signed an agreement with Incentive Games that will see the launch of some of the latter’s popular titles within the Kenyan markets through the brand Betsafe. Incentive Games is a software provider that is based in Edinburgh, UK, and they have already released their slots in the African market through various other brands.
Among their games are many jackpots and bespoke African games that will surely fit in well with the already existent games in the Betsafe brand.
This comes after Betsson’s sports betting launch in Kenya through the Betsafe brand. Incentive Games provides games that are heavily focused sports, therefore the games must look natural in the same lobby. They are able to offer free and pay-to-play games alike.
Betsafe are insistent on offering the most esteemed site possible. By merging high-quality games from brands such as Incentive, they will be able to put together a wonderful platform that is able to appeal to a large variety of players.
Affiliates should keep a close eye on evolving markets such as these to watch for the best deals. Partnerships like that between Betsson and Incentive will surely bring forth interesting opportunities in global markets. The right affiliate will then be able to tackle this and use it to their advantage within their program.