Betsson plans €100M bond issue for strategic changes
After announcing its exit from the US market, Betsson considers issuing new €100 million bonds with a three-year tenor together with a repurchase.Betsson is an online...
Inter signs major jersey deal with Betsson
For the following four seasons, Inter’s football jerseys will feature the Betsson Sport infotainment logo, according to a statement from Betsson.
The collaboration marks the biggest shirt deal for Betsson and the Serie A football powerhouses, who recently marked significant anniversaries in their own histories: Betsson celebrated 60 years in business, while Inter won their 20th Scudetto.
Jesper Svensson, CEO of Betsson Operations, said:
“This sponsorship is the biggest to date for Betsson. It allows us to connect with passionate football fans in Italy and around the world. Our aim is to be more than just a sponsor – we want to be a partner that brings excitement and value to the club and its supporters. This deal reinforces our strategic growth in key markets and underscores our commitment to positioning Betsson as a leading global sports brand within the industry.”
Alessandro Antonello, FC Internazionale Milano’s Corporate CEO, also commented on the four-year partnership, saying:
“We are delighted to welcome Betsson into the Nerazzurri family as the Official Main Partner and to have signed this historic agreement that will see the Betsson Sport logo placed on the front of our new kits.
This new collaboration will help us reach new heights in fan engagement and with our partner’s extensive reach and innovative approach, we are poised to expand our international fanbase and enhance the overall experience for supporters in Italy and worldwide.”
Several other Italian football teams, including as SSC Napoli and Torino FC, have Betsson as their official partner. The business has signed agreements with teams around Latin America, including Boca Juniors, Racing Club de Avellaneda, and Atlético Nacional.
Betsson exits the US B2C Market
Betsson will mark September 30th as the end of its B2C business in the USA.Betsson is an online gambling company, producing casino, poker, bingo, sports betting, and...
