Interactive Gaming Group announces Cristina Niculae as new CEO
Interactive Gaming Group (IGG), the multi-platform iGaming marketing firm, has announced the appointment of Cristina Niculae as their new CEO.
Niculae has more than 17 years of experience in business leadership positions. Her most recent position was that of Chief Strategy Officer at GiG, after she joined the company in 2017 as the Chief Operating Officer of its iGamingCloud business.
In a comment on her new position, Niculae said:
I am delighted to accept the role as CEO of Interactive Gaming Group and lead the company into its next phase of growth. I have been impressed by the innovative and experienced founding team and I believe in this motivated and highly skilled group of people driven by a mission to rapidly become the best streaming affiliate in the industry.
In her role as COO of iGamingCloud, Nicalue was involved in arranging the group both strategically and operationally. Her achievements all throughout her career have earned her various awards, and she was named by iGaming Business as one of the ‘Top 5 Most influential Women in the Industry’ in 2019, and identified as a key figure to keep an eye on.
In a joint statement, IGG’s founders said:
We believe that Cristina is the perfect person to enable Interactive Gaming Group to scale to the next level and become a leading power-player in the iGaming industry.
In her own official statement, Nicuale talked about the continued expansion of the global live game streaming market, which is anticipated to grow at a CAGR of 20% between 2020 and 2027, and as of now, is valued at approximately £40 billion.
She also underlined the increasing importance of immersive digital experiences and technology in modern markets, such as the casino and gaming industries, stating that: “What used to be an experience shared with a limited group of friends can now reach diverse audiences worldwide creating new business potential.”
The new CEO concluded by saying:
In the casino space, rapid digitalisation and increased competition between online casinos are creating a strong value proposition for what streaming communities have to offer. Therefore, I feel inspired by the tremendous potential of Interactive Gaming Group to innovate and create long term value in this exciting space. In my new role I will be focusing on building the company vision and culture, optimize processes to nurture talent and innovation, establish new strategic partnerships and create a clear strategy for sustainable growth.
Malta-based IGG provides multi-platform experiences and streaming services to numerous gambling operators, such as LeoVegas, MrGreen and Betsson.