Interview with Christoffer Ødegården — Head of Marketing at Bojoko
AffPapa recently interviewed Christoffer Ødegården, the Head of Marketing at Bojoko. In the interview, Christoffer discussed Bojoko’s approach to helping players find the...
Interview with Ville Saari — Lead Content Manager at Bojoko
AffPapa recently spoke with Ville Saari, Lead Content Manager at Bojoko, about the importance of payout percentages in the Canadian online casino market. In the interview, Ville shared how operators can use transparent RTPs to build trust, enhance competitiveness, and attract informed players.
Yeva: How do Canadian casinos manage payout percentages, and what factors influence them?
Payout percentages are managed through a combination of game selections and bonus offers, including cashback. Operators have little control over what games players choose, beyond which they opt to promote or incorporate in campaigns and tournaments. Of course, giving big bonuses on games with high RTPs is an instant no-no, but no one really does this.
This means that most casinos will have a relatively similar baseline payout percentage unless they have a large niche driven by high or low RTP games.
Therefore, the big difference in payout percentages comes down to the various promotions. All bonuses lower the house edge to some extent or another, which, on the face of it, is not what casinos want, but there are clear benefits, and it is very possible to make much more money with a lower house edge, as you’ll engage more players.
Yeva: How important are payout percentages in the Canadian online casino industry?
Payout percentages influence player decisions and how operators position themselves in the market. With the Canadian market becoming increasingly competitive, operators need to find ways to show that they are fair and offer a better product than their competitors. A high payout percentage is a very good way to establish trust here, as are the measures that go into increasing the RTP, namely fair bonus offers, cashback offers, etc.
Many players now actively search for casinos with the best payout percentages because they understand that higher payouts translate to better long-term chances of winning. We keep an updated list of the best-paying online casino sites in Canada, and what we see is that thousands of Canadians are looking for this information every single month.
It is because of this high interest that we actively research the RTPs of Canadian casinos and ensure players can easily get this information. As more players become educated about RTPs, this will undoubtedly shape how casinos operate and market themselves.
Yeva: Can you elaborate on how Bojoko investigates and ranks Canadian casinos based on their payout percentages?
At Bojoko, we take transparency very seriously, especially when it comes to payout percentages. We are in touch with our affiliate partners regularly to look at and assess their data. We wish even more brands were forthright about their payout percentage, but our list of Canadian casinos that have reported their RTP keeps growing.
In terms of how we rank then, this is really straightforward, highest RTP first, no taste or preference involved. We just let the data speak for itself. That said, players who are interested in learning more about each brand can click onto our in-depth reviews, and our experts’ ratings are displayed.
Yeva: How does the increasing awareness among Canadian players about payout percentages affect operators?
We’ve definitely seen a surge in the number of Canadians actively searching for casinos with higher payout percentages, and this is only going to increase as the player base becomes more educated. Informed players are more likely to choose casinos that are transparent about their payout percentages and consistently offer fair RTPs.
This means operators need to stay competitive by offering higher RTPs, but it’s a delicate balancing act as most players may not even be aware that the RTP can differ from one casino to the next. However, increasing your RTP isn’t just about displaying the RTP; it is about creating fair and exciting bonuses that keep players coming back.
Yeva: How can Canadian operators leverage payout percentages to gain a competitive edge?
Payout percentages can serve as a strong marketing tool when used correctly. If you have an RTP above 95% in particular, you should reach out to Bojoko and be included in our list, as you will be fairly high up and can expect additional FTDs. In this case, it is not even a question of changing anything about yourself but rather sharing how you are doing.
Yeva: What role does Bojoko play in supporting both players and operators when it comes to payout percentages?
Bojoko is a key player in bridging the gap between players and operators by providing transparency and trusted information. For players, we make it easy to find and compare casinos based on their payout percentages, ensuring they can make informed choices. Our rankings and reviews also guide players toward casinos that maintain fair RTPs and offer overall strong user experiences.
For operators, we offer a platform to showcase their strengths, whether it’s competitive payout percentages, game selection, or customer service. By encouraging transparency, we help operators build trust with their player base and differentiate themselves in a crowded market.
Company: Bojoko
Interviewee: Ville Saari
Date: 21.09.2024
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As the online gambling industry continues to grow, many Canadian casinos are looking for ways to differentiate themselves from the competition. Christoffer Ødegården, Head of...
