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JBO cements presence in latest Real Betis deal
Just Bet Online (JBO), the Asian operator that focuses mainly on sportsbook, has announced its extension of its partnership with the Spanish LaLiga club Real Betis Balompié. This move is part of the operator’s branding and expansion strategy.
The Spanish club has already had a deep-rooted relationship with betting company RB88 since August of 2019. But, the betting company has chosen to focus its efforts mainly on the JBO brand.
It has already been hinted that JBO will replace the RB88 brand. And thanks to this recent agreement, the Asian Sportsbook has now become the Regional Partner in Asia of Real Betis for whatever remains of the existing deal between the club and RB88.
A spokesperson from JBO stated:
JBO’s partnership with Real Betis is the largest deal that we are working on – both in terms of scope and ambition. It’s an exciting opportunity, especially considering Real Betis play in one of the world’s most popular leagues. So, we can’t wait to continue some good initial work with the club, consolidating JBO’s credentials and awareness in Asia in the process. With this partnership in place, collaboration between JBO and Real Betis will intuitively strengthen and provide a platform from which to grow and engage both parties’ combined fanbase across Asia and globally. Expanding their existing Asian audience appeal, alongside leveraging the natural sporting synergies between our two networks in the digital domain, will constitute our prime focus.
The new partners put on an official ‘remote’ ceremony from Spain to celebrate the start of the new partnership, done remotely in order to comply with COVID-19 regulations.
Ramón Alarcón, General Director of Business at Real Betis, also mentioned:
We are thrilled to grow our co-operation with the group. We’re confident that under this new brand, we will enhance positive impacts for JBO and the club, allowing both parties to extend our reach in the Asian market. Our partnership with JBO will enable us to more deeply engage with our fans and supporters in Asia. It’s great to see how Real Betis is currently corralling broader interest from outside Spain, and JBO are the perfect partner with whom to expand our own brand through the unifying power of football. We share some welcome and well-aligned values around the game for securing our goals in the most exciting and dynamic way possible. We look forward to seeing this relationship organically evolve over the next few seasons.
JBO has kept a strong sponsorship presence, since it formerly acted as the Regional Betting Partner in Asia of Serie A club Bologna FC. But as of late, the firm has signed deals with Ligue 1 team Olympique de Marseille and even previous Bulgarian leading-all time goalscorer and Premier League legend Dimitar Berbatov.
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