Kaizen Gaming names new Chief Commercial Officer

Kaizen Gaming names new Chief Commercial Officer

Kaizen Gaming names new Chief Commercial Officer

Kaizen Gaming declared the recruitment of Julio Iglesias Hernando for the role of Chief Commercial Officer, who will be brining significant executive experience to the company, since he had previously acted as Chief Marketing Officer for William Hill and Mr Green. During his time in these companies, he was responsible for 12 international markets outside of the US and UK.

Aside from his extensive experience in bookmaking and iGaming, Hernando has also assumed roles with blue chip companies including the likes of Heineken, Phillip Morris and Kellogs.

His recruitment at Kaizen comes as a part of the firm’s strategy to acquire international experience within its current management team as it progresses with the growth of its Betano brand. Hernando’s main duty will be to improve Kaizen’s commercial and CRM abilities.

Hernando stated:

[I am] very happy and honored to become part of one of the fastest growing companies of the industry in Europe. I am looking forward to contributing to our ongoing success in positioning Kaizen as a leading player in our operating markets, and in leveraging the International opportunities and challenges that will no doubt arise, in our pursuit to continue growing aggressively our foothold in the international GameTech arena.

Right now, Kaizen operates in six countries through the Stoiximan brand in Greece and Cyprus and the Betano brand in Germany, Portugal, Brazil and Romania.

Moreover, the company has created a powerful sports sponsorship portfolio with multiple competitions, clubs and athletes, including Brasilero Serie A team Atlético Mineiro.

George Daskalakis, CEO of Kaizen Gaming, said: 

I am glad to welcome Julio to Kaizen. I am confident that his experience, talent and drive along with his positive character and team spirit will contribute to our ongoing effort to establish ourselves as one of the leading companies in the industry on an international level.

Hernando has joined Kaizen not long after the operator recruited Claus Jansson as its new Head of Affiliate Marketing and Buying. Jannson is now in charge of supervising the international expansion plans for both the Betano and Stoiximan brands.

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