Kindred promotes responsible gambling for Euro 2024

Kindred promotes responsible gambling for Euro 2024

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Kindred promotes responsible gambling for Euro 2024

In the middle of one of the most anticipated soccer tournaments of the year, Euro 2024, Kindred Group emphasized its continued commitment to responsible gambling.

Kindred anticipates an increase in the use of tools for responsible gambling during that time to help its clients manage their money and place responsible bets. The operator, which introduced an industry-first program Journey Towards Zero, a unique initiative that aims to reduce the revenue produced by harmful gambling, has made responsible gambling a continuous emphasis and priority.

Kindred recognized that a sizable audience of bettors and sports lovers will watch and wager on Euro 2024. Nonetheless, the company clarified that, according to prior experience, the vast majority of its bettors partake in responsible gambling. The sportsbook and casino emphasized the value of its Player Safety Early Detection System (PS-EDS), a cutting-edge tool that assists in identifying users who show indications of addiction or problem gambling.

A statement released by Kindred Group reads:

“So as Euro 2024 ignites excitement among football fans, Kindred is well placed to offer a safe and enjoyable betting experience. By deploying our technology and resources to ensure that betting remains a form of entertainment without compromising the well-being of our customers.”

Additionally, Kindred reaffirmed its commitment to providing safe and entertaining betting options for soccer fans throughout Euro 2024. As seen by its most recent Journey Towards Zero report, which showed an 87.4% improvement for customers following corporate intervention, the company claims that its continuous efforts are already having a significant impact.

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