Kindred to release in-house platform in New Jersey
The group’s proprietary interface is going to offer a high degree of customizability and is going to deliver a standout performance thanks to its advanced analytics systems. This launch will also enable Kindred’s Unibet brand to offer enhanced services to its customers in the state.
The Chief Executive Officer of Kindred, Henrik Tjarnstrom, commented:
“We are delighted to have received the regulatory green light to launch our interface in New Jersey, and I would like to say thank you to everyone on our team that helped throughout the process. The introduction of our interface in the state will give local players the opportunity to enjoy our enhanced offerings through our Unibet brand. Additionally, I would like to thank the state’s gambling regulator, the NJDGE, for their professional assistance and partnership throughout our platform’s certification procedure.”
The launch is estimated to be finalized in May, which will be carried out parallel to the interface’s rollout in the state of Pennsylvania.
This latest announcement is a sizable step in Kindred’s North American expansion strategy, as the firm will be able to deliver its higher-quality offerings in New Jersey, which is a jurisdiction with quite a lot of potential for the gambling industry.