Kiron and Swedish ATG launch a partnership
Aktiebolaget Trav och Galopp’s (ATG) online channel will now host Kiron’s virtual sports content sealed through a breakthrough deal.
The three-month tendering process resulted into Kiron’s collection of virtual games, Goal football and ice-hockey titles to be posted on ATG’s platform.
Steven Spartinos, co-CEO of Kiron, considers this new partnership as a significant achievement for their company showcasing the high demand for their portfolio. The tendering was competitive and challenging, yet now Kiron can integrate its high-quality games on ATG’s platform fitting the market needs of Scandinavia. In its turn, ATG will become the ‘quick–fire, round-the-clock’ gaming provider for the Swedish users opening up new prospects for the region.
ATG positions itself as the leading operator for horse betting, sports betting and casino in the region and Kiron gets the chance to keep its expansion rates achieved in the past 12 months. Kiron has already entered the markets in Colombia, Spain and South Africa with its virtual content.
Following this deal, high-quality betting experience will be now offered to ATG users to further expand ATG’s presence in the competitive market. Christian Erlandsson, Head of Sports Betting at ATG, highlights that is through its top-level quality, large number of gaming content and first-rate technology that made Kiron outshine its competitors during the deal. Christian Erlandsson confirms Kiron’s content will be available in the Swedish online market “on the 10th of November”.