LeoVegas acquires 25% share in SharedPlay
LeoVegas will reportedly be investing €1.1 million for a 25% stake in SharedPlay, through its LeoVentures investment unit. The investment will also come with an option to grow its ownership later on.
SharedPlay was founded by Karolina Pelc and allows players to talk about their experiences with gaming and engage in conversations on the topic, through the use of a solution that allows for the playing of casino games but in a multiplayer version.
Group CEO of LeoVegas, Gustaf Hagman, noted:
“We see a new behaviour in the gaming market as well as in many other digital consumer segments – it’s about sharing your fun and excitement with your friends, but also with others who have the same interest. The team we are investing in is world-class, and SharedPlay has a unique position with the opportunity to drive the next step in the social casino experience.”
SharedPlay maintains its goal of turning singular game sessions into fun-filled multiplayer sessions that provide entertainment. It is wishing that this tactic will be possible by being a part of a community while people play, and allowing the players to talk about their experiences.
SharedPlay CEO and founder, Karolina Pelc, stated:
“SharedPlay was established to capitalise on the opportunities that exist in the current trends in our rapidly growing industry. I have closely followed the development of social platforms, how we consume moving pictures, and how it has become part of the gaming industry. We aim to create the best and most engaging product for making casino more social among players. There is incredible potential in the strong engagement that exists among the new generation of casino players combined with a safe and secure gaming experience. LeoVegas is a dream partner, as they are passionate about the gaming experience and innovation in product development, and have shown through their other investments that they are proficient at driving growth and creating value.”