LeoVegas expands with new sportsbook in Denmark

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LeoVegas expands with new sportsbook in Denmark

LeoVegas Group is excited to announce the launch of its own sportsbook in Denmark, making a big step toward its growth in both sports betting and Danish markets.

Owned by MGM Resorts, LeoVegas has been active in the Nordic region since its founding in 2011, focusing on Sweden, Norway, and Denmark. Despite being known mostly for its mobile casino, LeoVegas has recently been paying more attention to sports betting.

Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, said:

“We’re really excited to launch our Greenfield proprietary sportsbook technology and product in Denmark – it’s a big milestone for LeoVegas Group. Everything we’ve built has been focused on continuously adding value to the bettor experience. This launch is a testament to our innovation and drive to continue tailoring our products for localised markets.”

LeoVegas targets sports betting market

LeoVegas is operating in many countries and plans to offer sports betting in all markets. The company not only wants to expand its operations but also wants to improve its user experience with new technologies, especially with artificial intelligence.

With this launch, LeoVegas continues to strengthen its position in Europe and develop from a mobile casino operator to a more complete gaming brand.

Eliza Galstyan
Eliza Galstyan Web Content Writer

With a degree in linguistics and translation, I create content that speaks the language of iGaming. My passion for turning topics into content that connects, informs, and entertains led me to specialize in writing for the iGaming industry. Over the past year with AffPapa, I have covered industry insights with different news, articles, and opinion pieces.

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