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LeoVegas signs agreement with GiG for GiG Comply
GiG has sealed a deal with the LeoVegas mobile gaming group for its automated affiliate marketing compliance screening tool called GiG Comply.
GiG Comply is a self-service marketing compliance solution that is based on state-of-the-art technology, enabling operators to set up their own criteria and checklist variables to scan and check affiliate websites or any requested domains daily. This gives the operator a chance to make sure that affiliates are compatible with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and updated.
“We are happy to add LeoVegas to our growing number of partners and to support them in further protecting their brands and end-users. Our automated marketing and compliance technology will help to strengthen their affiliate marketing compliance ensuring that they comply with responsible gaming conditions.” Said Jonas Warrer, Managing Director of GiG Media.
GiG’s marketing compliance tool mirrors LeoVegas’ devotion to responsible gaming. In signing with GiG, LeoVegas will be reinforcing its control over third-party advertising and will protect its brands from getting promoted on websites which are not compliant internationally.
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