After 52 years of association with the Coral Cup, which began in 1974, Entain announced it would not renew its sponsorship of the race at the Cheltenham Festival.The...
Light & Wonder prolongs its deal with Entain
The Scientific Games, now working under the name Light & Wonder, stated a new lasting deal with Entain.
Previously, Scientific Games revealed that after their revenue grew for 26.7 %, in 2021 the organization had 371 million dollars profit. They also said that during spring they will be rebranded as Light & Wonder.
The new contract that is going to last until 2030, extended the original one which started in 2018. The contract was monumental for the company, and it was the longest in the British gambling business.
According to the contract, L&W will keep on offering more than ten thousand terminals to Entain offices (LBO) via Coral and Ladbrokes stores.
Entain will be authorized to get hold of its vast archive of three thousand and more games from all the global main studios, added a number of player functions and special gaming devices.
Lately, L&W’s Manchester Studio released The Lord of the Rings and 777 High & Mighty games. Entain will be offered games from the studio and from L&W’s archive.
Entain is also going to profit from all the services, content and platform, which will contain the latest features that are offered by L&W.
Andy Hicks, Entain’s MD for the United Kingdom and Ireland said:
“L&W adds high quality games to industry, which are provided with a large assortment of games, services, help and support.”
Later he added that their shops always offer unique experiences for their clients.
“Our crew’s been working together for twenty years now, and we are glad to help Entain in the future,”
said L&W’s Senior VP and MG for Europe, the Middle East and Asia, Simon Johnson.
Entain has been working with popular companies like bwin, Neds, Gala, Ladbrokes, Coral, PartyCasino, Eurobet and Sportingbet.
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