Lotteritilsynet orders reduction of marketing spend
The two authorized gambling firms in Norway are reducing their advertising spending as ordered by the Lotteritilsynet.The Lotteritilsynet has recently published an...
Lotteritilsynet warns gambling firm for illegal marketing
Lotteritilsynet has recently issued a warning to an iGaming operator for advertising unlicensed gambling offerings in Norway.
The operator in question is Schpell, which the regulator stated predominantly targets gambling enthusiasts in Norway and runs marketing campaigns for its services through a variety of channels in the country, including through live streaming platforms. The authority mentioned that the company also utilizes the brands of various Norwegian influencers who have prominent followings of younger people.
Following an investigation into the gambling firm, Lotteritilsynet has ordered Schpell to stop running its unlicensed marketing campaigns, giving the company until the 20th of February to comply with its order.
Furthermore, the regulatory authority has also targeted two other companies as part of its investigation into and subsequent order for Schpell, which are marketing agencies that work with some of the influencers used by the gambling operator to market its offerings in Norway. The two companies have been ordered to stop assisting the promotion of Schpell’s offerings and have been given the same deadline to comply.
This enforcement action is the latest of the Lotteritilsynet’s efforts against illegal gambling marketing in Norway, which the regulator mentioned has involved influencers and various social media platforms for quite a while.
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