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Lottery.com and Inball team up in Turkish expansion
Lottery.com has announced its expansion into the Turkish iGaming market after it signed a 30-year partnership with a leading lottery operator in Turkey, Inball.
Inball will be providing a large selection of Lottery.com’s products to all of its users in two formats: digital and physical. Lottery.com’s online platform permits the purchase of tickets for authorised lottery games and will soon open up to a market containing around 58 million people.
Mete Group, which is the biggest advertising company in Turkey, also signed a deal with Inball. The operator has a distribution company called Karsan. The Texas-based supplier has chosen a perfect partner for its debut in the Turkish market.
Lottery.com also operates in nine additional states. The company’s main focus is on its business development strategy, seeing as it wishes to improve its worldwide reach. This latest deal should be a large step in its expansion strategy.
CEO of lottery.com Tony DiMatteo said:
We believe Inball is going to be a great partner to introduce us to the Turkish market and we feel confident and grateful to be partnered with such a strong brand. The expected business combination with Trident Acquisitions should provide Lottery.com with the necessary capital to support our international expansion.
The CEO of Inball and the Mete Group, Niyazi Mete, noted:
“We are very keen to launch this business in Turkey as soon as possible. We are working with officials to finalise legal approvals and to begin distribution of US lottery products in Turkey.”
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