MansionBet Secures Agreement with Bristol City FC and Expands Sports Marketing
The online sport betting platform MansionBet has solidified its sports marketing strategy by partnering up with the Bristol City Football Club
According to the deal, EFL Championship club will demonstrate MansionBet’s logo on the site’s homepage, however, due to responsible gambling regulations, no branding will be placed on the youth kits. Moreover, the company’s latest ‘One Team in Bristol’ campaign will be promoted on radio, social media, as well as in the outdoors places.
Important to mention that this is not the first time MansionBet has been collaborating with the Bristol City FC; last year in August the sports betting firm snatched a sponsorship deal from the group, appearing on shirts.
Dana Bocker, MansionBet’s senior marketing responsible stated about the partnership:
“I am happy to partner up with Bristol City once again, in the name of the UK Championship. Our previous collaboration resulted in amazing feedback and engagement, and we are excited to get back at the stadiums for the new season and have an opportunity to connect with the supporters and fans via a range of exciting projects.”
Bristol City’s head of commercial, Justine Kebby stated:
“We are excited to continue our relationship with MansionBet for the upcoming season. They offer a great wealth of experience and innovation to the team, as well as an impressively ethical and responsible approach to gaming, the company has won a set of awards for its impeccable customer service, which we find very admirable.”
Aside from football, the MansionBet group is also experienced in promotional campaigns regarding greyhound and horse racing via successful collaborations with names such as Sky Sports Racing and the ARC.