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MGM and NHL continue collaboration
MGM Resorts together with its partner BetMGM, entered a long-term collaboration with the National Hockey League.
Based on the contract, the MGM will further utilize National Hockey League’s brand with the aim to improve its client experience and secure the engagement in its events through on-site activation possibilities and signboards.
The sports and sponsorships SVP at MGM Resorts, Lance Evans, commented:
“Due to our exclusive collaboration, our fans and sport enthusiasts have the ability to follow their favorite clubs. Together with our partner BetMGM, we stay loyal to our mission of assisting NHL to expand its audience”.
As a part of the deal, MGM brands secure the access to NHL fans by keeping in touch with subscribers of the league’s fan database.
BetMGM CEO Adam Greenblatt mentioned:
“We are able to provide high-quality hockey products together with numerous options of the League betting. Our collaboration is to live long years”.
On 4-5 February MGM resort will host NHL festival at the entertainment and sports venue T-Mobile Arena in Las Vegas.
Partnership marketing’s VP at NHL remarked:
“We aim to develop our cooperation with MGM brands and work on new exciting opportunities. Our collaboration is a huge achievement as it helps us to provide new content for our enthusiastic fans”.
MGM Resorts linked-up with NHL in 2018 becoming its first sports wagering partner.
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