In the May 2026 edition of N1 Insights, experts from N1 Partners have shared which traffic sources are effective, where growth opportunities can be observed, and what...
N1 SEO Traffic Cup to reveal final results soon
The N1 SEO Traffic Cup is coming to an end on April 30, as over 300 teams joined the promo and competed in the first tournament in the N1 Traffic Cups series for more than 2 months.
The teams competed not only on driving traffic to N1 Partners’ casino and betting brands, but also on scaling, strategic thinking, and effectiveness, with the final results depending fully on each team’s performance. The final results will be revealed by May 10, 2026.
Brands that showed the best performance during the tournament
The brands that stood out with their strong performance are the following:
- HollyWin
- Slot Mafia
- Lucky Hunter
- RollXO
- Slot Lounge
The current state of SEO traffic based on the tournaments’ results
It’s clear that SEO is still a main channel in iGaming, but it’s changing according to Google updates, which makes it more about systematic unit economics management.
The mechanics of the tournament focused on efficiency, including FTD and coefficients, which showed that iGaming SEO is shifting its focus from mass traffic to controlled performance.
Based on the rule that there aren’t any fixed winners and KPI matters more than leaderboard position, every participant had a chance to win top prizes, with competitor results serving as motivation to push even further.
Main trends observed among participants
- Multi-brand strategy is a must-have – The best performers don’t rely on one offer; they build strategies through multiple brands, which proves that SEO is going towards media buying.
- Aggregators, multi-intent pages, and comparison pages are effective – The top-performing approaches are offerwall pages, parasite SEO, and cross-brand strategies.
For those who want to stay up-to-date, N1 Partners will provide updates on the N1 SEO Traffic Cup and reveal who received the top prizes. Additionally, a new N1 Traffic Cup tournament is set to start soon, so teams can stay tuned to take their chance at competing for bigger prizes.
N1 Partners offers 14+ casino and sportsbook brands, more than 10 Tier-1 GEOs, CPA up to €700, and RevShare up to 55%.
As a recognition of N1 Partners’ growth and achievements, the company has received three nominations at the AffPapa iGaming Awards 2026, with voting open until May 4.N1...
