New betting options through Kambi and Hard Rock partnership 

Added:
New betting options through Kambi and Hard Rock partnership 

Through a newly signed agreement with Hard Rock Bet, Kambi Group will enhance its pre-match and live odds. 

This new partnership will allow Kambi Group to provide its Odds Feed+ solution to Hard Rock Bet, which operates in eight states across the U.S.

Werner Becher, Kambi CEO, comented:

“This Odds Feed+ partnership with Hard Rock Digital represents another important step forward for Kambi. The deal builds on the strategy Kambi set out 18 months ago to leverage our position as the world’s leading sportsbook provider with the offer of standalone products that uniquely benefit from our turnkey sportsbook. Hard Rock is one of the leading sportsbook operators in the US and precisely the kind of prestigious partner we were targeting as part of this modularisation approach.”

As part of the agreement, Hard Rock Bet will be adding US and global sports to its offerings.

Matt Primeaux, executive managing director and president of Hard Rock Digital, said:

“The addition of Kambi’s odds feed will provide us with a greater range of betting options and more flexibility while still allowing our team to maintain control of our core product. We’re excited to partner with Kambi and create more unique experiences for players on our top-rated platform.”

This agreement marks Kambi’s first significant partnership for its Odds Feed+ solution, and the company sees it as a key milestone in its long-term strategy. The launch is expected to be in Q4 2024.

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