PIN-UP Partners provide guidance on what to test, taking into account the local specifics and nuances of each GEO.
Recently, the company highlighted a successful case...
New PIN-UP Partners: rebranding, transformation, and a fresh identity
PIN-UP Partners, one of the most recognized iGaming affiliate programs, is stepping into a new chapter with a fresh visual identity.
The team, the strategy, and the brand have been shifting behind the scenes, and this rebrand is a reflection of the last few years that PIN-UP Partners has spent growing its reach and making a bigger impact across the industry. Now, all these internal changes have taken shape visually and strategically: new look, new direction, the launch of the Affiliate Shop and a brand-new merch drop.
The Affiliate Shop, a new rewards system designed to encourage affiliate partners, is a big part of the rebrand. The concept is simple: partners receive pincoins, a bonus currency, for their efforts (traffic volume, FTDs, and special tasks), which they can trade for real prizes.
The new merch collection, featuring the message “Money is not a problem,” builds on the success of the “Get Rich or Burn Trying” drop, which is a community favorite, with 30,000+ items distributed worldwide.
The new collection dropped at MAC Yerevan 2025 and quickly became part of the refreshed brand identity. The updated look, along with a redesigned booth and fresh visuals, made partners embrace the rebrand: the brand remained familiar, but it now looks more powerful and mature.
The new branding reflects exactly what PIN-UP Partners stands for: strong leadership, real expertise, and a clear focus on trust and performance. As the direct advertiser and affiliate program for its iGaming products, the brand keeps gaining ground with:
- 10+ GEOs with localized promo materials and streamlined payment methods
- CPA up to $200 & RevShare up to 50%
- Transparent revenue model with no hidden fees
- Fast and regular payouts (starting from $50)
- 1:3 Reg2Dep conversion — one of the best in the industry
- Support for all major traffic sources: FB, Google, SEO, ASO, In-app, UAC, e-mail, and more
- Regular promos and prize draws
- High retention thanks to strong brand and product recognition
- Detailed stats and personalized support from a dedicated team
PIN-UP Partners‘ rebrand is all about ambition and building a strong, stable community where affiliates feel supported, seen, and set up for long-term success. The real story is about momentum, and making sure every partner feels like part of something that’s always moving forward.
In a new interview Oleksandr Hloza, Team Lead Affiliate at PIN-UP Partners, talks about the market’s biggest challenges, the issues affiliates are facing, and how the team...
