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NFL expands in the United Kingdom with ITV
In order to expand American sports games coverage in the United Kingdom, NFL chose ITV to be the official broadcast partner for the region.
Ahead of the new NFL season, ITV has already signed a 3-year-long agreement with the league. In accordance with the contract ITV is going to show exclusive highlights from all the matches, as well as every week have a special series that Laura Woods and Osi Umenyiora are going to host.
Moreover, BBC Sports, which was the official live streamer of the Super Bowl, is going to be changed by ITV. The British channel is also going to stream 2 London games between NYG vs GB, and JAX vs the Den.
“With the contract, the British fans will have access to the highlights of the NFL. We are thrilled that our company has the opportunity to provide our public with the greatness of the NFL in all our channels.”
commented Niall Sloane, director of sport at ITV.
Since 2007 this is going to be the 1st time Super Bowls is going to be shown on ITV.
“This is a great achievement for the NFL in the United Kingdom. We loved our 7 years on BBC TV, and we feel like a perfect time to utilize new chances given to us by ITV. During the past few years, the NFL expanded in the region with additional London games, famous British players, and the establishment of an Academy. This news shows that we keep growing in the country.”
added Henry Hodgson, MD for NFL UK.
Additionally, NFL is going to be live-streamed on STV for the Scottish audience and on Virgin Media for the Irish public.