Nova88 announces Joe Cole as new brand ambassador
Nova88 has announced Joe Cole as its most recent brand ambassador. The Asian sportsbook mentioned that the star possessed the most fitting experience and knowledge to provide his professional insight on European and international football thanks to this new partnership.
The sportsbook operator will be launching some new video content for this collaboration that incorporate the Liverpool star who will be interviewed by Olivia Wayne, who is a former Sky Sports presenter.
Nova88 spoke of this partnership and said:
“Joe enjoyed an illustrious playing career having played in three World Cups, won three Premier League titles and played in a Champions League final. He is now proving to be one of the most popular and astute pundits in the game. A wonderful player and a great character, we are delighted to have Joe as Nova88’s brand ambassador.”
Cole, who is now 39, was announced as the new ambassador during a PR launch day, as Nova88 revealed a video that displayed the Premier League star signing for the company as he performs some trick shots. He has served as Chelsea’s academy coach when he stopped playing back in 2018 and has since collaborated with many operators and publishers. He also released a podcast with JOE Media in 2020.
Cole also mentioned in the video:
“It’s great to sign for Nova88. They’re an ambitious and passionate team with big plans. I’m looking forward to giving you insights on European, Premier League and international football.”