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NSW government urges operators to advertise responsibly
Liquor and Gaming NSW has recently warned locally licensed operators against using subpar responsible gambling messaging methods.
This latest announcement by the gambling regulator of the Australian state of NSW follows two warnings the authority issued to operators for inadequately integrating responsible gambling messages in their television promotions.
The regulatory body stated that in one of the cases, an operator’s responsible gambling message was too quiet in comparison to the rest of the advertisement, while in another case an operator decided to change the tone of their advertisement’s voiceover from a confident-sounding one to a softer tone during the responsible gambling message readout.
The regulator’s Executive Director of Enforcement, Jane Lin, commented:
“Licensed wagering operators play a major part in ensuring the safety of NSW’s gambling sector, and this responsibility starts with their advertisements. Liquor and Gaming NSW urges operators to not undermine responsible gambling messages in their promotional content and to make sure that these messages can be clearly and easily conveyed to both their audiences and the general public.”
A few days ago, Liquor and Gaming NSW published the findings of one of its newest research studies, which found that nighttime gamblers are more likely to be experiencing various forms of gambling harm. The regulator will be taking the study’s results into account when making decisions on the availability of retail gambling machines in the state.
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