NZ operator TAB NZ warns players against offshore gambling
TAB NZ, the sports betting operator based in New Zealand, has created a brand new campaign to encourage customers to steer clear of wagering and playing with operators based internationally.
Such short advertisements include many well-known Kiwi sporting faces including Stephen Donald, a popular rugby union player, and many others. These videos are set to be broadcasted on TAB’s racing and broadcast network: TAB Trackside Television.
They have estimated that roughly NZ$130 million (approximately £69.4m) in gross revenue is lost to offshore operators per year. This ends up with New Zealand missing out on this potential revenue which could be used to help improve the economy in general.
The executive chair of TAB NZ, Dean McKenzie, stated: “commercial success for the TAB means increased profit for New Zealand racing and improved returns for New Zealand sport”.
This is not the first campaign of its kind that TAB has run in an attempt to discourage players from looking abroad when it comes to operators. They are keen to show that they are the experts on racing and other types of sports wagering within the New Zealand markets.
If affiliates would like to see what New Zealand has to offer within their various programs, they need to make sure that they align themselves with brands such as this one that are based within the actual country and aim their focus on that.