Parimatch and Relax Gaming sign new content deal
Relax Gaming and Parimatch have announced their latest agreement for the provision of Relax’s entire content suite.
This new deal will be witnessing the online casino aggregator and content provider’s full suite accessible to the operator, which will include some iconic titles like Snake Arena, Temple Tumble and Money Train 2, among others.
What will really be adding the cherry on top is the impressive list of Relax’s aggregated partners such as ReelPlay, Fantasma Games and 4ThePlayer who will be pushing their own content. In the end, there will be around 50 third-party studios to make their content accessible to Relax’s entire network of operators through the Silver Bullet and Powered By Relax programmes.
Eugene Saveliev, Parimatch head of gambling products, said:
“We’ve been shifting toward being a more technology-focused company, broadening our horizons into the wider industry for some time and this deal is an extension of that drive. Relax’s technical excellence along with its variety of regionalised content has been a major highlight of our relationship so far, but I’m sure there are many more to come.”
Furthermore, this is the most recent move that Relax has made in its bid to keep going with its current pace in makes expansion strategies, as it has also partnered with Tom Horn Gaming, Slotmill, Slots Temple, QTech Games and SuperSeven as of late.
Relax Gaming COO, Daniel Eskola, noted:
“It’s a delight to announce this deal with Parimatch, a company that shares our values of quality and differentiation. This is another step in the right direction for us; one that advances our expansion aims and broadens our reach in the right markets.”