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Pariplay cements presence in UK with Betfred partnership
Pariplay, the casino provider under Aspire Global, has announced the cementing of its position in the UK after it acquired a brand new deal with Betfred.
Through this deal, the supplier based in Malta will be launching on the group’s game tab instantaneously, really reinforcing its standing in the local market. At the moment, Betfred has more than 1,500 stores across the United Kingdom.
Moat of the games will be integrated in the first phase of integration, the rest will then follow on after a few weeks straight from the supplier’s portfolio containing over 100 games.
Pariplay chief commercial officer, Christine Lewis, said:
“The UK market remains a very important one for us and we are very pleased to have extended our reach there by teaming up with Betfred. The games we have selected to kick off our relationship are proven performers and I’m confident they and the others we have in our portfolio will go down well with their players.”
Moreover, this marks Betfred’s most recent deal after it signed a partnership with Future Anthem a few weeks ago in order to create more personalized and custom player experiences. The firm has been quite active as an AI partner, as they are attempting to add improved levels of real time utility as well as insights to the operator’s online platform.
Andy Horne, Betfred’s head of egaming, also noted:
“Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our games customers. We have an evolving cooperation with Pariplay and are excited about the opportunities it is set to bring in the near future.”
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